Enterprise software is not dead – and so isn’t web 2.0 software

I just stumbled upon article on VentureBlog.com by David and I have to agree to the things he points out. In essence:

„Enterprise Software is Not Dead Yet“

But it has to transform. We at motionet delivered our enterprise community framework „YUMA“ from the beginning on with very sophisticated business models. Because with our whitelabel, module based community, we are able to deliver web 2.0 functionalities fast (low time to market) reliable and safe (robust and tested many times in live setups), we offer our customers performance based fees.

Take a typical video streaming module from YUMA as a hosted solution and integrated into a customers‘ existing infrastructure (e.g. Coremedia CMS). Typically there’s a small setup and customizing fee, but running costs depend on traffic. In these traffic fees all monitoring and service fees (updates etc.) are included. So the customer is able to try web 2.0 functions on their site for a small amount of money – if their users like it, traffic grows, and our customer, as well as us, participate with growing traffic – with integrated adserver-functions, this can be refinanced. And this is exactly a good selling argument for our software:

„If you can credibly argue that a customer’s increased profits will exceed the price it will pay for the software, purchasing the software should be a no brainer.“

And by offering hosted solutions (Software as a Service), always based on the same software core, ROI rises for our customers by dividing update and development costs through many.

May I ask: Is web 2.0 software dead yet? No it isn’t. But:

There’s no need for any more facebook out there. But companies, which understand web 2.0 as the participating web, or communication web, can profit by reducing e.g. service or callcenter costs for their products, by letting their customers talk and help each other: users helping users is a key feature with a huge potential out there in the web 2.0 market. As David says:

„Companies will pay to save money. Even in a recession, those enterprise solutions that can credibly argue that they will save you more than they cost will continue to grow.“

But not only for public websites, but for Intranets web 2.0 software is a key to reduce costs: take a worldwide operating marketing department which can share their knowledeg about campaigns, can discuss new advertisements, buy display ads together and so gain scale effects. By exchaning all their knowledge, why develop the same advertisements for similar target groups in every single country? If the german marketing departement just knew, that their collegues from Austria just launched a succesful campaign, they could use it for their own as well – and dramatically reduce agency costs.

Speedy weekend


We currently have „naomi“ (the lady to the front) as a special guest at ours, and it has been a speedy weekend with her – -she’s a borzoi (a russian windhund) and goes up to 33 mph (53 Km/h)!!! Its really cool to see her flying over the meadows, let’s see, how she effects my diet efforts 😉

SCP copy

Just a reminder for myself:

To copy a whole directory from or to a remote server via scp, secured by public ID, and this is not standard id_rsa use the following string:

sudo scp -r -i root root@remote_ip:/path_to_directory_on_remote_machine /path_to_directory_on_local_machine

where „-r“ id for recursive (the directory)-i is for the different identity fileand „sudo“ cause I key_genned my public key with sudo – if you didn’t, you won’t need it.

Embedded YouTube videos on the iPhone / iPod touch

What I’ve just discovered when watching this blog on my ipod touch is that embedded YouTube videos are automatically shown with a preview picture and when you tap on them the iPhone built in YouTube app is called, playing the according „flash movie“ in the transcoded QuickTime format. Now this shows me that flash won’t come to the iPhone anytime soon. But very good move here, apple, for pushing QuickTime even further and of course a great move for google (YouTube) to become exclusive video provider for the iPhone …

The twitter phenomenon

For many of you out there this may be old stuff,but tonight I was once again realLy impressed by the power of twitter when the plane landed in Hudson river. I was doing some stuff at home on my notebook when the tweet of Robert scoble came in with the story of the accident – no german website nor german tv I was watching at that time did cover the story when the first photos were posted to twitpic-and I have to agree with Oliver so much, that journalism has completely changed-it’s not about the quality of the photos, it’s about the speed they’ve been posted (as Robert said the first photo was made with an iPhone.)

First project based on plone/zope: RMV Erlebniscard

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Togehter with our friends over at clicktivities we have just launched the new site for the RVM: erlebniscard.de . „Erlebniscard“ is a kind of customer loyal program for Rhein Main Verkehrsverbund GmbH which is a big company in the transport sector in Frankfurt, germany. The whole site is based on plone – which was our first project based on this CMS and I have to say, after quite a hussle in the beginning it worked out as a very good CMS, we now gained very deep knowledge in and will offer it other customers as well. Plone is mainly based on the application server zope and python, and is a very powerful and flexible „framework“, though the learning curve is stall in the beginning. We managed to connect background systems and doing a lot of business logic stuff in connection with existing ebusiness structures. Thanks to all participating teams for doing great work during the last weeks.