Autor: admin

Well, David Weinberger tells us, he was faster than we were – and guess what: he is right (my speed’o’meter stops at 1.2 mbit, ;-(( )

Well, I´ve just started reading the book „Everyday business is a growth business“, written by Ram Charan. And I have to say, it`s damn interesting right from the beginning. The first chapter deals with the defining of the markets, and asks what are „mature markets“. The conclusion is, that there are no mature-, there are „full“ markets. As an example Ram shows the way Coca Cola went in the early eighties, when their fight against PesiCo was nearly lost. They fought about tenth of a percent during the seventies and eighties, and spent millions for there marketing campaigns (remember a man called michael jackson?). When Coca Cola`s new CEO Goizueta came there he defined a new market, based on the question, how much CC´s part in the stomache of there consumers was. They found out, that the biggest Rival was n ot Pepsi: It was water, coffe, milk… Due to this, they changed their distribution system – being available in every bar, school, fitness-center, CC was able to grow much bigger than PepsiCo. Well, it´s an amazing thing, defining your markets you are playing in, in a new way. I for myself have to manage the marketing strategies of a big multiplex – there more I read the book, the more ideas are coming to my mind, on how to develop new markets against our competitors…

well, these movies really kick ass! Thanks Joi for the pointer.

Is piracy a phenomenon of the p2p – networks like napster? I definitely is in a common way of view. But as this article on wired.com explains, there was piracy long before founders of kazaa were born.

AsThe Register reports, Germany’s Deutsche Telekom has to lower their prices for DSL connections. Since Deutsche Telekom is the successor of the former „POST“, it has got a quasi monopol on the „last meters“ to the customer. While dsl connections have raised dramatically through the last years, maybe this decision of the EU will raise the potential of broadband internet again. We all hope so…

In Joi’s ponit of view carriers should conentrate on the quality of their services – for mobile broadband (like gprs) is no need. Do you agree?

Well, while I was travelling by train this evening, I called the information-hotline of t-mobile one of europes biggest phone-companies, in order to ask for a number. As I`ve told the young lady the name of the company, our train went into a tunnel, and the connection broke – but guess what: some seconds later I got the requestet number via sms. But how did they do that? I certainly have supressed my number – nobody should be able to identify it. Is there a system, which is able to make the number clear? Strange happening…

It`s a quite good article on fastcompany about important presentation technics, but i was missing something: beside cultivating your gestures, looking people in their eyes or being with the people, one important thing is to just have fun while doing your job. fu nis motivator no. 1.

come to munich on the 20th of march and meet some of the (most) interesting designers at the ;-)>TOCA ME – design conference – remember tomato ? they`ve made incredible levis´s commercials. further on there will be insertsilence (björk, playstation,…), Joshua Davis (Redesign google for wired magazine 😉 and 123klan.<7a> (streetknowledge meets technology) speaking. it´s a „must-be“ to be there, if you are a design-driven-human-being 😉 i would like to meet you there 😉

Well, I was quite astonished to read that Always On Networks are starting a new service on the internet: Zaibatsu, another new social-network beneath orkut, friendster, etc. That leads me to the opinion that finding the right people, finding the right „people-doing-the-right-job“ is the biggest challenge in the new century, and therefore is the
valuabelest capital you can get. (Thanks to marketingwonk.com for the pointer)