Reading Ram Charan: Every business is a growth business several new aspects and techniques come to my mind, on how to broad the pond you are swimming in: using this 
matrix, one can analyze your „swimmingpool“. Starting in the lower left corner, you have got existing customers with existing needs making a certain revenue. Now you can start and try to broaden it into several directions. Moving to the right lower corner means to bring your existing products to new customers, going to the upper left corner means to bring new needs to your existing customers, which might be the safest way to braoden your business. Going the diagonal way to the upper left often means to take certain risks introducing new needs to new customers. This matrix fixes to nearly every business, and works like a mind map – just producing new ideas. Play with it 😉
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