IB

I had a very interesting conversation with my friend Oli yesterday night, and we both agreed, that efficient marketing and advertisements will be a question of their measureability in the future. Now here comes blabble.com. Though it´s jst out for beta-testing it is a very powerfull tool for getting statistics over several keywords throughout a mass of blogs: what do people blog about Napoleon Dynamite, which phrases do they use the most? (By the way, I´ve just bought ecto, and I´ve to say….it ROCKS!!!)

A lot of work to do.But,sun is shining and we are in a good mood

Mh, openbc.com (a german speaking social network) seems to be currently offline. Usually it´s a quite solid service – so I´m quite angry at the moment, because I just wanted to send a private mail to another openbc.com user, and in the moment I hit the send-button the system quit. grr.

This is a good post about the differences between weblogs and message-boards. And I have to admit – weblogs are good – forums are shit. (This might be a bit polemic, but it´s my view) We used a weblog to coordintae all our projects in our design-agency. We had to manage the informations for all our contractors and customers. During the time we had our weblog, people were motivated to post, giving in personal views and opinions. You were also informed about every new entry via RSS. For some reason we then tried to use a forum as a knowledge base – it didn´t work. Our contractors somehow weren´t motivitated a post a single post at all. Even we managed to put „a little bit“ RSS in it (using a bloglines e-mail feed)it wasn´t that handy as our former weblog. At the moment we are using a very good projectserver, which has ann RSS feed, and a weblog like-message board (basecamp-hq). This somehow is the perfect combination of the two worlds.

businessblogconsulting.com gives a hint on how to get traffic to your site. It´s a good hint, I´ll try it…

powerbook-blogger reports about a very nice tool: SideTrack.This is really cool: you can power up your standard trackpad into a windows-like trackpad with positioning several shortcuts in the four corners, or using it for scrolling up and down. I haven´t tried it yet, but already made a download. I´m excited. 😉

fastcompany reports, that amazon has just bought the big chinese bookstore-chain joyo.com. I wonder if this is the easiest way for companies to settle on the chinese market. As you can read from several posts from the China Herald globalization and open markets are still a dream
in china. So, it would be interesting to follow if amazon.com will sell chinese-critical books over joyo.com, or if they will arrange with the chinese-censorship in some way.

As marketingvox.com reports, the viral campaign of the new game Resident evil: Outbreak let´s users send spam messages via mobiles to their friends. They get a certain code and are then able to spam other users, too. Hooo…I really like viral marketing, but: maybe spamming goes a little bit too far. What do you think?

It´s really astonishing how well chinese authorities are controlling their „internet“ (if you could really use this term). They just have arrested hundreds of chinese porn-site-operators because of their business.

The project my company gojou.com has worked on the last months, was for the photographer S. Jagenburg from Berlin. His project „you.andme“ is one of a very special kind, and plays with the relationship of cars and their owners. The challenge was to combine total usabillity for the users and — the admin. That is why we created a fully dynamical-generated flash site. The admin is able to use a small CMS to manage his pictures and sets, to manage his navigation, to manage all kind of contents (and even use different text-styles, adding colour to them, etc.). Further on a special focus laid on the design: the requirement was to underline the expression of the pictures, and create a comfortable atmosphere. Turn on your speakers, relax, and get a part of the story of you.andme.net