Kategorie: Allgemein

These are some very nice examples on how to „marketing“ yourself. It´s about passion. Love what you do, and tell the people, no matter who… It´s worth telling the wrong things, than telling the wrong people.

David Weinberger on Worthwile wrote an article which spoke directly to my heart. It´s about the difference between working from home, or go to an office everyday. In my momentary life situation I have both: One part of my agency is in Bielefeld, where I own an office, the other part is here in Cologne (by the way: we are looking for office rooms), it´s a homeoffice. Working from both has both side of the medal: one the one side it´s nice to cook in between, have an our of sleep during the day (I´ve never done that, but it comes to my mind, that it´s a nice possibility) or do your job at every time you want to. Especially very, very nice is the fact, that I´m able to stay with my girlfriend the whole day. But I sometimes miss the things I feel, when I´m in Bielefeld: I stand up in the morning and go to the office – on the way I fetch some bread and have breakfast in the office – someone already cook coffee – for lunch our team decides where to go – there´s „high-life“ the whole day, and the communication-ways are extremely short and effectively. In the evenings I sometimes stay until 23 o`clock – but it´s OK, because I somehow feel home, too. So, office life is very important for me, and I´m happy, that I can choose. It´s quite dangerous working from home, because you never no when to stop…;-)

This happened to me today: I have been in town and needed some money – so I went to the next bank, which was a „Commerz Bank“ – unfortunately my account is at the „Sparkasse“ – so I had to pay some fee. But it was a question of time: I put my Maestro Card into the Bankomat, and suddenly a well made screenshot came to me, showing me, that Commerzbank was cheaper, better, and more userfriendly (you know all that marketing stuff)…I´ve never recognized this before: The Bankomat had found out, that I was an external User, and made this offer to me. Since I´m very pleased with my „Sparkasse“ I don´t want to change, but this marketing was very good. Well done 😉

Now look at this: Nokia presents a surveillance camera, which sends pictures via MMS on your request. This is a logical conclusion from their development on camera-handys and MMS services, for developing new markets. Wonderfull strategy right from „learning books“ 😉

Marketing Vox has a very interesting article about advertisements in other freemail services like hotmail etc: Critics argue that Googles attemp to search the emails and display content-related ads will cause privacy problems. Marketing Vox found out that other freemail-services do already all these kinds of things.

This is a very interesting article on fastcompany.com: A list of the 25 most influencial trends on your business life. A very interesting point for me was „companies won´t sleep“, and yes, all this blogging trend, all this social-network trends, might lead to a new quality companies have to fullfill: Being the fastest one means to coorporate with companies around the world, trying to work 24/7.

Friends, our company gojou.com needs a new home in Cologne, Germany. We are looking for an extraordinary office of about 80-100 qm, with lots of daylight. If you know someone, who knows something, please give him a hint. Contact via: Ingmar Bornholz, mobitel: +491702880441, ingmar.bornholz@goldfish-bowl.de. Thanks 😉

This is a very interesting interview with Google´s Co-Founder Larry Page, who is asked about the future of Google and search-technologies themselves. He says, that nowadays searching is just the tip of an iceberg, and that it´s Googles Goal to make real knowledge out of their search-results. Another remarkable comment of Mr. Page is, that other companies start talking about new technologies just years before they are really able to implement them: Googles strategy always was and will be to develop a technology and just at the point they know it is working, they will speak about it. That´s why Googles as a brand stands for highly effective search and well working systems.

A new post in my favourite category: Eatn Drink. We´ve just been to „Capizzi“, a very nice and small italian restaurant in the „Agnes-Viertel“ in Cologne. You can sit in- or outside there, and with it´s sweet interior it has a very nice and familar atmosphere. Prices a very good: a pizza for 5-9 Eur, you´ll be served an antipasti from the house. They even have got my favourite „Kölsch: Reissdorf“. The waiter was very polite, and served a digestif (grappa) for free. Unfortunately you can´t pay with VISA oder Maestro, but it get´s 6 out of 10 stars on my skala, because it´s just the best choice for having an uncomplicated very, very delicous italian-meal throughout the week.
Capizzi
Kasparstraße 19
50670 Köln
Telefon:
0221/732 53 56

( you might use map24.de for finding the way.

It´s always the same: sometimes I think my brain is like a „swiss-cheese“. Speaking to many people on the phone, organizing things here and there, I just forget too many things, and it happens too often that I can´t remember things. You say: make todo lists, and guess what? I do. Using iCal and syncing it with my Nokia 6600 it´s getting better. I´m a little bit more organized. But do you remember all the facts from your last phone-conference? What was the price? How big? Hugh, all these crap details, which are so imortant. Now, I´m searching for a kind of CRM system, synchable with iCal for OSX, being able to organize details, making mindmaps out of my notices, using my adress.book for all the contacts, and so on. I´d likely have an online solution, such as FURL.COM which is perfect tool on your trips through the internet as rememberall. But I´ve found a different one: it´s called Tinderbox, and says from itself being „The Personal Content Management Assistant.“. I´ve read this post about it on clickz.com and it sounds really good: you can create mindmaps, keep track of new information, publish your stuff on a webserver, even a blogging-client seems to be integrated. Mmmh. All RSS based, so that you can syndicate all of your content. Friends, i´ve just downloaded the demo. If this small tool will keep all its promises, we should soonly buy stocks from their manufactor eastgate (if there were some 😉
UPDATE: Stocks? Here they are. 😉
UPDATE UPDATE: As Mark Bernstein, chief scientist of eastgate told me in an email, eastgate is fully privately held…So sorry, you can´t buy their stocks, yet. Btw: it´s even possible to post to typepad with this small piece of software. I´ve just played around with it for a very short time: I´ll tell you more about in the next days…;-)And yes, Oliver: Mark´s Site rocks…;-)