„Sell your soul on twitter “ or how to find new business models in the recommendation age

What I was asking myself today was, if publisher would be willing to pay for inbound links. There are several reasons for a clear „yes“:

  1. e-commerce sites know how to calculate their traffic-earnings coming from the conversions in their shops
  2. news-publisher know what they get for their visits, by selling volume-based ads

Now, wouldn’t that be a smart way to monetize services like twitter. I mean, twitter is more or less a recommendation tool to guide your friends to articles or sites you find interesting. It wouldn’t be surprising for a technical savant if they knew that all of this was part of the plan when companies like Twitter first launched. They like to call that step as Predictive Analysis, and of what is elucidated here at https://www.salesforce.com/blog/2019/07/what-is-predictive-analytics.html.

Take e.g. the URL shortening services out there – why can’t I register with them, and earn money for every user (my followers) who click on that link? Money comes from sites who are willing to pay for traffic. Let them bid in an auction against each other, who is willing to pay more for your click.

The cash could be splittet:

  1. Main part goes to the user, posting the link
  2. One part goes to the „selling“ service
  3. And one part goes to the underlaying service (like twitter, etc.)

Of course, the quality of incoming traffic is key in the question, if publishers are willing to pay – but quality is measurable e.g. through conversion rate. Publishers can rate their users, paying them nothing (or just less) for „bad traffic“ and more for „good“ traffic.

UPDATE:Fred Wilson seems to be of my opinion, and has it very nice illustrated


Security of minors in social networks

As AFP reports some of the big social netoworks like facebook and StudiVZ have just signed a commitment to secure minors in social networks. One of the „action points“ seem to be alert buttons for minors, who feel harassed by adults.

In a recent project which launched in october 2008, the „Deutsche Sportausweis“ which is a social network for athletes in germany, we’ve installed a special mechanism to secure minors from adults: the „kids club“. Bild 2.png

Adults are not able to contact or write to minors in any way as long as the minors are not willing to accept a friend request by the adults. Because every sports associateion in germany tells us the age of the participating members, we can secure this mechanism.

The „kids club“ has an entirely different and more „youthful“ design as well as special features (like games for kids). Our Community framework YUMA is able to handle an unlimited number of different templates, and thus functions, for the same underlying structure (multi channelling).