Vodafonelive is live

Yesterday the new Vodafone Live! portal in germany launched, and it was a quite short term project. Background is that Vodafone is launching its new DSL services here in germany and therefore wanted to offer an entertainment portal to their customers. The portal is mainly focused on Music: services from the global partner Sony were integrated – but much more, there´s a new community section. This consists of the integration of clipfish (videosharing-platform and RTL company), and several other partners. Additionally there´s a "magazine" part which is operated by the existing Vodafone live crew from the long existing WAP Portal.
As a very small benefit we integrated the vodafone image movie.
As mentioned, the whole portal was planned and realized within a range of three month – and if someone knows, how much politics and different parties are involved in companies like VF, you might consider this quite fast. The portal isn´t perfect yet (still firefox issues – uuurgh!)- it´s going to be a process with a lot of bugfixing in the background – but I really like the design and the "clearness" of the portal.
I´m excited to see more features coming – I´m not quite sure if another web-portal is really useful, but especially the editorial staff and the marketing ops are trying to build something of worth. Let´s see how the customers/users will take aware of this…;)
(disclaimer:  I´m currently  working as a consultant for Vodafone D2 and was involved in the planning and realization of the launch of the vf-live portal, integration of partner content and developing further strategies for new features of the next releases – and I really like these disclaimers 😉 )

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