Blogging gets serious

I had a very interesting conversation with my friend Oli yesterday night, and we both agreed, that efficient marketing and advertisements will be a question of their measureability in the future. Now here comes blabble.com. Though it´s jst out for beta-testing it is a very powerfull tool for getting statistics over several keywords throughout a mass of blogs: what do people blog about Napoleon Dynamite, which phrases do they use the most? (By the way, I´ve just bought ecto, and I´ve to say….it ROCKS!!!)