Hate it or love it: viral marketinggoes AMOK!

As marketingvox.com reports, the viral campaign of the new game Resident evil: Outbreak let´s users send spam messages via mobiles to their friends. They get a certain code and are then able to spam other users, too. Hooo…I really like viral marketing, but: maybe spamming goes a little bit too far. What do you think?

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