amazon buys chinese bookstore

fastcompany reports, that amazon has just bought the big chinese bookstore-chain joyo.com. I wonder if this is the easiest way for companies to settle on the chinese market. As you can read from several posts from the China Herald globalization and open markets are still a dream
in china. So, it would be interesting to follow if amazon.com will sell chinese-critical books over joyo.com, or if they will arrange with the chinese-censorship in some way.