Well, thanks Oliver for this nice article on fastcompany that fits so well in the current discussions around the corporate use of blogs, and the trust into companies. As I´ve experienced from my own companies, the possibility to invite your customers into your companies structures and make your (their) projects transparent, becomes more and more important. Since we`ve established bascamp as project-management-tool last week, our customers are very happy and thankful for the „view inside of us.“ Basecamp let´s you manage your Todos, define Milestones, send messages around your team, comment on them, and stay informed of all that by using RSS-Feeds. Our customers become read- and sometimes writepermissions in order to post new ToDos and comment on what we´ve done . So you can see it almost as a kind of blog. Let´s see, how future customers will react on that, and if this technique might give us a head advance of our competitors 😉 P.S. Thanks Oliver for the suggestion to use Basecamp. Your are the best geek 😉
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