Well, I´ve recently posted here of changing your view of your company from the inside out. Now it came to my mind, that my designers are just doing that every day: They have to be very empathically, crawling into our customers heads, trying to find out what thoughts they have for their design. They start with a variety of several solutions, making prototypes, revolving the problem, and find the best way for our customers. So, this is exactly how leaders should try to run their company: get into the view of your customers, and involve them into your process of optimization.
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