People quite often discuss how to make money with blogs, and how a business model could look like. I personally don´t think it is in positioning banners on your weblog or insert ads into the RSS feeds. I assume there could be something different: It´s a rule of the „old-media“ that all that counts is „coverage“. TV has a big coverage, that´s why ads on TV are that expensive. Big internet portals have a big coverage, and so adspace is quite expensive there, too. So if your blog has a wide coverage for special keywords than it get´s a value. Maybe this value can be turned into money when companies want to place information there, reviews of products or what else. Now this has to be done in a special way: just putting stupid information onto your blog will kill the interest of the users. So the quality of information has to be very high, and maybe rewritten by yourself, because it has to get your personal note. It´s quite high risk: interest in a blog is hard work and can go away that fast – the blogosphere is merciless.