This book was really exciting: I´ve never read a book before, which is so practical and helpful. It starts with the question if there were mature markets. And it gives the answer: There are no. Using a ot of real examples, Ram Charan and Noel Tichy explain how to segment markets, developing broader ponds and take your business to sustainable growth. The second big question is about seeing your company from the outside-in. The book gives practical hints on how to start surveys asking employes and customers of their view of your company. Though the book is not too easy to read (maybe it´s just about my missing business-english), all the examples and insider-stories make it a book worth to be read.
Here you can find earlier written articles about the book:
1) The first sides
2) The 2×2 Matrix