Microsoft and SCO: A loving couple?

Well, based on this article on spiegel.de Microsoft paid SCO about 10 Million Dollars, and gave the venture capitalist baystar capital the hint, to invest in SCO. It´s a clever step for Microsoft, because of the license rumours SCO had with IBM during the last months. SCO claims IBM to have used SCO sourcecode in their LINUX systems and wants license-fees of about 5 billion $ , and Microsoft of course wants IBM with LINUX to step far beyond their own operating system „windows“.

Reading Ram Charan

Well, I´ve just started reading the book „Everyday business is a growth business“, written by Ram Charan. And I have to say, it`s damn interesting right from the beginning. The first chapter deals with the defining of the markets, and asks what are „mature markets“. The conclusion is, that there are no mature-, there are „full“ markets. As an example Ram shows the way Coca Cola went in the early eighties, when their fight against PesiCo was nearly lost. They fought about tenth of a percent during the seventies and eighties, and spent millions for there marketing campaigns (remember a man called michael jackson?). When Coca Cola`s new CEO Goizueta came there he defined a new market, based on the question, how much CC´s part in the stomache of there consumers was. They found out, that the biggest Rival was n ot Pepsi: It was water, coffe, milk… Due to this, they changed their distribution system – being available in every bar, school, fitness-center, CC was able to grow much bigger than PepsiCo. Well, it´s an amazing thing, defining your markets you are playing in, in a new way. I for myself have to manage the marketing strategies of a big multiplex – there more I read the book, the more ideas are coming to my mind, on how to develop new markets against our competitors…

Even more broadband in germany?

AsThe Register reports, Germany’s Deutsche Telekom has to lower their prices for DSL connections. Since Deutsche Telekom is the successor of the former „POST“, it has got a quasi monopol on the „last meters“ to the customer. While dsl connections have raised dramatically through the last years, maybe this decision of the EU will raise the potential of broadband internet again. We all hope so…

Anonymous Phone Calls

Well, while I was travelling by train this evening, I called the information-hotline of t-mobile one of europes biggest phone-companies, in order to ask for a number. As I`ve told the young lady the name of the company, our train went into a tunnel, and the connection broke – but guess what: some seconds later I got the requestet number via sms. But how did they do that? I certainly have supressed my number – nobody should be able to identify it. Is there a system, which is able to make the number clear? Strange happening…