Open – company Vol II

well, i´ve thought about the idea of creating an open company, in which all business-processes are open. several comments in this blog showed obvious problems: what about your customers? do they really want their names to be open to everyone? i guess, that specialising on certain industries would make sense: webprojects for the government, social-projects: they should be professionally coordinated in an open-company. But how to steer the car? it´s quite complex in organizing thousands of developers, designers, merketers…in order to get one closed project. it would be very helpfully to find new self-organizing-forms in the internet. something like the rating system in e-bay…